E-mail Marketing: Make Your E-mail Campaigns More Effective

So how can you improve the performance of a medium that drives three-quarters of its sales within the first 48 hours of its existence? Patrick, along with Nancy Reiser, vice president at list company Mokrynskidirect, offered the following tips in their joint session:

* E-mails need a reason to exist. “Don’t just send e-mails to send them,” said Patrick. “Make sure to create copy that not only drives demand, but develops the customer’s relationship to the brand.”