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Paul Miller
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* Asking a relevant question is unusually potent in e-mail, he pointed out. Make it relevant to the people you’re sending the message to.
* E-mail is the only medium in which the approach, “It’s important to me, so it’s important to you,” is a valid marketing ploy if properly used, Gordon Lewis asserted. “Rapport is the key to response and fewer opt-outs,” he said.
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