E-mail Marketing: Four Tips to Combat E-mail List Fatigue

4. Provide options when customers try to unsubscribe. Some consumers just want fewer e-mails in their inboxes when they try to unsubscribe to your e-mail campaigns. Before removing customers from your list, ask if they’d rather reduce the frequncy of e-mails rather than being eliminated entirely. If they choose to stay on your list, their continued interest proves you’ll want to continue contacting them — but using their preferences.