E-mail Marketing: Four E-mail Strategies to Implement NOW

* Put your phone number in the e-mail. Whether it’s an e-mail to a prospect or a customer in your housefile, always include your phone number in the message. Brady noted that up to 20 percent of sales will be made via toll-free numbers.

* Use e-mail to announce the catalog. Including a picture of the catalog in an e-mail, Brady said, gives customers a visual clue as to what to expect in their mailboxes in the coming days.