E-mail Marketing: Four E-mail Strategies to Implement NOW

“You can remind them that you have a good deal by sending a triggered e-mail,” she said, adding that it’s not unusual to recoup up to 25 percent of abandoned cart sales this way.

* Do more e-mail prospecting. While catalogers should continue to mail to their housefiles, some mailers can succeed with e-mail prospecting, Brady said. She recommends that catalogers refrain from selling products in an initial prospecting e-mail, however.