E-mail Marketing: Five Segmentation Strategies for More Relevant E-mails

For a copy of “Total E-mail Marketing: Maximizing Your Results From Integrated E-marketing,” ($39.95), go to http://books.elsevier.com/us//management/us/subindex.asp?maintarget=&isbn=0750680679&country=United+States&srccode=&ref=&subcode=&head=&pdf=&basiccode=&txtSearch=&SearchField=&operator=&order=&community=management