E-mail Marketing: Five Segmentation Strategies for More Relevant E-mails

* Customer lifecycle groups: Customers on your site naturally pass through multiple stages as their relationship with you evolves, and each stage can require a different type of communication, Chaffey writes. First time visitors to your site, for instance, might benefit from messages thanking them for stopping by, while customers who’ve purchased one time might need a promotional message to pull them back to purchase more.