E-mail Marketing: Exposures Tests Bear Sales Flashes

“Our open rates have hovered around 30 percent; our conversion rates have been around 8 percent,” Updike said. “We’ve had a strong conversion rate and a loyal customer base. What’s more, e-mail subscribers spent 62 percent more than customers we don’t have an opt-in address for. E-mail subscribers made 50 percent more purchases than our total buyer file, on average.”