E-mail Marketing: Exposures Tests Bear Sales Flashes

The e-mailed group had a total sales gain of 11 percent over the postcard mailed on its own. E-mail increased the number of orders by 10 percent and e-mails increased Exposures’ promotional costs by just 3 percent.

Exposures’ content-specific e-mails increased its average order size by 14 percent, while total sales increased 5 percent for the targeted group. The end result was increased contribution.