E-mail Marketing: Exposures Tests Bear Sales Flashes

Within Exposures’ total contribution increase in e-mail (increase in sales and decrease in operating expense), it enjoyed a 43 percent increase in total contribution, a 35 percent increase in contribution per order and a 6 percent response increase.

As for Exposures’ e-mail reminder campaign, the cataloger sent a follow-up e-mail reminding customers of a targeted sale. Exposures mailed a postcard promoting a sale and a follow-up e-mail reminder of that sale.