E-mail Marketing: Exposures Tests Bear Sales Flashes

She revealed the following results from the recent e-mail campaign:

* the e-mailed group had a total increase in sales of 18 percent greater than those who only receive the Exposures catalog;

* e-mail increased the number of overall orders by 6 percent;

* average order size increased 12 percent;

* variable operating cost per order decreased by 44 percent for online orders; and