E-mail Marketing: Exposures Tests Bear Sales Flashes

By incorporating an e-mail loyalty program, picture frame cataloger Exposures has enjoyed sales gains from its catalogs, an increase in order sizes, decreased variable operating expenses and increased total contribution, according to Vicki Updike, vice president of merchandising and marketing for Miles Kimball Co., the parent unit of Exposures, who spoke in a session at last week’s Internet Retailer Conference in San Jose, Calif.