E-mail Marketing: Differentiate Your E-mail Marketing Messages From Spam

* Stay relevant to your recipients. Al DiGuido, CEO of e-mail marketer Bigfoot Interactive, in his session “E-mail Delivery Best Practices: The 360 Degree View” put it bluntly. “You are a spammer if you are not relevant,” he said. “Use segmentation to put the right offer in front of the right customer at the right time.” He further recommended setting up a preference center to manage opt-in e-mail subscribers. The goal of any preference center is to find out your customers’ specific interests and how often you can contact them without harming the relationship, noted DiGuido.