By
Matt Griffin
and Catalog Success
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* Consider your reputation. Spiezle noted that spammers were some of the earliest adopters of authentication, realizing that if they couldn’t fake other companies’ e-mail “from” fields, then they could validate their own domains. “It’s not going to be enough to know who an e-mailer is; ISPs will want to know how trustworthy he is,” said Spiezle.
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- Companies:
- Epsilon
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