E-mail Marketing: Differentiate Your E-mail Marketing Messages From Spam

Erik Johnson, vice president of e-mail infrastructure and secure messaging for Bank of America, noted that with Internet activity bound to increase in the final weeks of the year, merchants should, at the very least, publish sender policy framework records (SPFs) for their domains. Because SPF shows who is allowed to send e-mail from your domain, it prevents a spammer from forging your domain in the e-mail “from” field, protecting you from spoofing attacks.