By
Matt Griffin
and Catalog Success
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Tips and trends revealed at the Summit included:
* Marketers should implement some form of e-mail authentication in time for the holiday selling season. E-mail authentication, an opening gambit in the war against spammers, is used to describe any of the processes used, by both ISPs and e-mailers, to verify that an e-mail is authorized to come from the domain or Internet protocol (IP) address from which it was sent.
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- Companies:
- Epsilon
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2013/10/5-tools-for-mobile-marketing.jpg&w=51&h=51&c=true)
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