E-mail Marketing: Differentiate Your E-mail Marketing Messages From Spam

Tips and trends revealed at the Summit included:

* Marketers should implement some form of e-mail authentication in time for the holiday selling season. E-mail authentication, an opening gambit in the war against spammers, is used to describe any of the processes used, by both ISPs and e-mailers, to verify that an e-mail is authorized to come from the domain or Internet protocol (IP) address from which it was sent.