E-mail Marketing: Differentiate Your E-mail Marketing Messages From Spam

Internet service providers (ISPs) and legitimate e-mailers should develop a comprehensive e-mail authentication and reputation strategy, noted several speakers at the E-mail Authentication Implementation Summit held last week in New York.

The need for such a strategy is illustrated by statistics revealed by Craig Spiezle, director of technology care and strategy for Microsoft, in his session”Authentication Identity Crisis.” Spam now represents 75 percent of all e-mail, and 95 percent of all phishing attacks are made from spoofed or forged e-mail addresses, he said.