E-mail Marketing: Communicating Effectively

Also, e-mail offers should look and feel as sophisticated and attractive as a page of your catalog. When reading your e-mail offer, a consumer is only one click away from your Web site. Think of e-mail as the VIP entrance to your online merchandise—an attractive e-mail, particularly in HTML, is the equivalent of rolling out the red carpet. Some e-mail marketing services can deliver your Web pages right into your customers’ in-boxes. And HTML response rates are double those of plain text.