E-mail Marketing: Communicating Effectively

For example, this offer from Roller Warehouse uses the speech of its target audience of dedicated in-line skaters:

Gotta give mad props to the sk8man for bringing even more of these sick deals your way yo!

IN THIS EDITION:

* FREE skate bags when you buy Wheels & Bearings

* Closeout Pads, Gloves and Helmets @ SICK PRICES !