E-mail Marketing: Communicating Effectively

Also, some e-mail marketing services offer test marketing features—allowing catalogers to test the response rate to particular offers based on demographics, kinds of promotions and potentially even virtual focus groups.

#2 Reinforce the value of your e-mail.

Catalogers need to be aware that even though a customer has opted in to receive e-mail offers, he or she may not always remember having done so. It’s very important for catalogers to gently remind the consumers that the e-mail is not only something they themselves requested, but also has relevance and value.