E-mail Marketing: Communicating Effectively

Many catalogers may be hesitant to go after e-mail addresses aggressively for fear it will label them as “spammers.” However, when you have acquired a new batch of addresses, you can avoid the spam label by simply sending out a short e-mail invitation to check out your personalized e-mail “newsletters,” “update” or “specials.” In the invitation, be sure to stress to the new recruits that they will not receive additional information from you unless they choose to opt in.