E-mail Marketing: Communicating Effectively

#5 Collect e-mail addresses any which way you can.

Gather e-mail addresses at every opportunity. Direct mail reply cards should have a place for customers to list their e-mail addresses. Capture e-mail addresses when customers place orders over the phone. Talk to an e-mail list broker. Leverage your expertise in harvesting addresses for your print catalog and apply the same techniques to broadening your e-mail options.