By
Matt Griffin
and Catalog Success
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* Humanize the e-mail experience. If a customer talks to a specific representative when she calls your contact center, try to have all e-mail communication appear to come from that same representative. “People buy from people,” pointed out Baggott, “and you’ll see a 60 percent lift in response to e-mails when people receive communication from a name they recognize.”
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- Companies:
- Exact Target
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