By
Matt Griffin
and Catalog Success
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So how do you get customers to sign up for and respond to your message instead of your competitors? Baggott offered the following best practices for catalogers looking to expand their e-mail marketing universes.
* Tweak your Web site. “If e-mail acquisition has tapered off on your site, rethink the way you ask for customers’ addresses,” said Baggott. Use cookies to track where your customers travel on your site. If a customer hasn’t given you her e-mail address, what pages did she visit and what items did she view? Use that information to create landing pages for return visitors asking for their e-mail addresses in return for information relevant to their interests.
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- Companies:
- Exact Target
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