E-mail: Improve Your E-mail Program in Three Easy Steps

Challenge: E-mail address churn remains at 30 percent per year.
Solution: If you already use cookies or a log-in process to identify customers while they’re on your Web site, deliver a pop-up when non-responders to your e-mails make online visits. Ask them to either provide their new e-mail addresses or note they’d like to stop receiving your e-mail promotions.