E-mail Campaigns: Do’s and Don’ts of Producing E-newsletters

Do test for the ideal frequency schedule. Carefully map out a schedule for all of your online contacts with customers. You don’t want to unduly inundate your customer base, or they’ll begin deleting your e-mails unopened.

Don’t fall for the popular myth that producing e-newsletters is free. Said Priebe, “The question to ask is what else your content creators could be working on if they weren’t producing an e-newsletter?”