E-mail Appending: Pros, Cons and Action Tips

“Until [customers] grant permission to send that e-mail, you shouldn’t assume you have it,” says Margie Arbon, director of operations for Mail Abuse Prevention System, a non-profit organization that works with Internet service providers to prohibit vendors from abusing e-mail systems.

Arbon says e-mail appending shifts costs from merchants to customers, because not everyone has free e-mail access. Some people pay by bandwidth, some pay per minute of access, and some have e-mail forwarded to their cell phones and pay per minute of call time, she contends.