E-mail Appending: Pros, Cons and Action Tips

Responsys
Solution name: Responsys Acquire
Cost: Usually about 50 cents per match
Size of database: 135 million opt-in names
Source(s) of names: Internet game sites, consumer value sites, Internet service providers
Match rates: 22 percent to 29 percent
Emphasis: Accountability: “We guarantee that these names are deliverable, and we can trace the place and date where they opted-in,” says Al Gadbut, project manager.
Contact: sales at www.responsys.com