E-mail Appending: Pros, Cons and Action Tips

Naviant
Solution name: Naviant E-mail Append Plus
Cost: 30 to 75 cents per match
Size of database: More than 70 million e-mail addresses, and more than 170 million physical addresses associated with them
Source(s) of names: Opt-in Web sites, sweepstakes-oriented Web sites
Match rates: 15 percent to 25 percent.
Emphasis: “The breadth, depth and quality of the database,” says spokesperson Leslie Ross.
Contact: www.naviant.com