E-mail Appending: Pros, Cons and Action Tips

Melissa Data
Solution name: E-mail Append Service
Cost: 20 to 30 cents per append for consumer e-mail addresses
Size of database: 38 million records
Source(s) of names: Multiple Web-based opt-in sources
Match rates: Varies from 5 percent to 15 percent
Emphasis: Customer service and flexibility. “We’re not stuck on one golden rule,” says Reese Weaver, sales manager for data enhancement services.
Contact: Mitch McClenney, (800) 800-6245, ext. 121