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For More Info:
Appending guidelines from the Association for Interactive Marketing are scheduled to be released at The Direct
Marketing Association’s NetMarketing conference in May. For more information, visit: www.the-dma.org.
Following is a sample of some of the options, costs and other information about e-mail appending service providers. The costs and match rates vary by the volume of names you give to the provider.
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- Companies:
- Equifax Marketing Services
- Responsys
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