E-mail Appending: Pros, Cons and Action Tips

For More Info:

Appending guidelines from the Association for Interactive Marketing are scheduled to be released at The Direct

Marketing Association’s NetMarketing conference in May. For more information, visit: www.the-dma.org.

Following is a sample of some of the options, costs and other information about e-mail appending service providers. The costs and match rates vary by the volume of names you give to the provider.