E-mail Appending: Pros, Cons and Action Tips

Brady recommends asking providers if they’ve developed their own in-house suppression files. Also ask if they’ve run their databases against The Direct Marketing Association’s E-mail Preference Service.

4. Carefully craft your first e-mail communication. Remember that you’re contacting customers who didn’t specifically request the information you’re forwarding to them. Clearly identify your company and its relationship to the customer, says Gallogly.