E-mail Appending: Pros, Cons and Action Tips

2. Segment your housefile. Sources recommend segmenting your housefile before appending, just as you would for any other type of campaign. If you’ve never appended before, begin with customers who’ve done business with you during the past year, says Brady.

Gallogly proposes starting with hotline names, then customers who have purchased from you in the past 30 days, and then repeat buyers. As a general rule of thumb, she suggests following your segmenting system for off-line offers.