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Spam is in the eye of the beholder. This adage offered by Anne Holland, publisher of MarketingSherpa.com, encapsulates the current discussions about e-mail appending.
Most of the debates center around privacy as it relates to recipients’ permission. Some experts propose that the existence of a business relationship in one channel (e.g., direct mail) doesn’t justify marketers’ contact through another (e.g., online) when the customer hasn’t given his or her specific permission.
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