E-commerce: Winning the War

Conclusion #3: Despite fears about selling apparel on the ‘Net, firms in that category are doing very well, much better than most of the pure-play dot-coms like the late, lamented Boo.com.

Internet Diverts Sales

While Internet sales leaped, direct sales taken in the traditional manner—phone and mail—did not. In this group of companies, in this quarter, three of the seven companies saw declines in phone/mail orders, and only two showed double-digit increases.