E-commerce: Winning the War

Overall, Internet sales were 2.6 times higher than in 1999, and at all seven companies Internet sales were more than 10 percent of total direct sales. In 1999, only three of the seven companies had Internet sales of 10 percent or more.

Conclusion #1: Catalogers are doing a lot of business via the Web, and Web sales are growing very fast. If your company isn’t getting at least 10 percent of its direct business in Web sales, take a serious look at the reasons.