E-commerce: Winning the War

Conclusion #2: If it looks like catalog response to your prospecting lists or housefiles is flagging, your company needs to find a way to accurately reassign Web transactions to the catalogs that pushed them.

E-tailers have hit the wall while our e-commerce sales have grown by leaps and bounds. Unfortunately, this has not translated into significant new profits, yet.Web-based sales don’t seem to be saving tons of operating expense—at least not yet!