E-commerce: What to Track and Why: Four Brief Analytics Profiles

A mountain of data and no time to analyze it is a familiar predicament for most catalogers, and the advent of e-commerce analytics has only piled the mountain ever higher. Several online and multichannel merchants offered their Web analytics strategies during a panel at last week’s Mid Market eTail conference in San Francisco. Following are several analytics questions thrown out by the panel’s audience and the answers provided by the merchants.