On the Web: 12 Ways to Spruce Up Your Website 
for the Holidays

9. Add Some Video

Video is hot not only because YouTube is one of the largest "search engines," but because it works. The visual cortex plugs directly into the brain that buys. Your video shouldn't autostart on entrance, but it should be prominent to encourage user engagement. Start with video on your product pages and/or entry pages if your site can handle it.