On the Web: 12 Ways to Spruce Up Your Website 
for the Holidays

8. Add a 'Recently 
Viewed' Box

This sounds too simple to work, but it's one of the best things you can do on a shoestring budget. It gives users an easy, at-a-glance way to remember products they've seen in case they want to go back to them. It takes the pressure off your navigation, but more important, it triggers to returning users that they've been there and were interested in your products.