On the Web: 12 Ways to Spruce Up Your Website 
for the Holidays

5. Add More Plugs

Plugs are nonanimated banners, and they're often found in the left-hand and right-hand columns of your site. People see things in pictures, so like carousels, plugs are also dependent on good creative.

6. Add Another Perpetual Cart … or Two or Three

These days, companies often have persistent carts in the upper right-hand corners of their sites. Try adding one to the bottom and then to the right-hand side. The more carts, the better.