On the Web: 12 Ways to Spruce Up Your Website 
for the Holidays

4. Add a Carousel

A carousel is a rotational banner typically found in the center column of the first view of a site. Its sole purpose is to get users to drill deeper into the site. That means the frames need to be provocative and full of action directives, telling users what they're supposed to do — "click here now," "buy now," etc. Carousels rely heavily on creative. They work best when there are four rotations to six rotations and each frame is a mini-advertisement for a product, category or benefit on your site. Solid graphics and visuals are key.