On the Web: 12 Ways to Spruce Up Your Website 
for the Holidays

3. Fix Your 'Ordering From a 
Catalog?' Section

If you're sending an abundance of traffic from offline marketing — catalogs, space ads, etc. — you likely have some sort of quick-order form. It's important this form has a picture of the catalog or ad, and space to enter at least the first item number and quantity. Weak quick-order forms are one of the biggest mistakes traditional marketers make. They need to be simple, easy to fill out and very aggressive. In the right-hand column, you also need to include full contact information, especially your phone number.