On the Web: 12 Ways to Spruce Up Your Website 
for the Holidays

2. Implement a Trigger Email Program

Trigger emails — also known as "good dog" emails — are sent to individuals based on their actions. The triggering action could be good, thanking them for signing up for your free e-newsletter; bad, reminding them about abandoning a cart; or indifferent, confirming a poll vote. But it's always a happening, event or instance. Triggers are successful because they have higher response rates than regular emails, better deliverability and improved lifetime profit. Find the whole concept of triggers overwhelming? Start with the easy ones: Thank customers for their orders and send shipping confirmations.