On the Web: 12 Ways to Spruce Up Your Website 
for the Holidays

During the holidays, the number of distractions increases dramatically. Typical users will spend less time per visit on your site. One of the best things you can do is capture their email addresses aggressively so you can email to nudge them to come back. People respond differently to different requests for their email addresses — some folks happily sign up for newsletters and e-coupons, others will sign up for advanced sales or free downloads. The more ways you ask for email addresses, the more you'll get. Once you get their addresses, take away all but a couple of the sign-ups.