On the Web: 12 Ways to Spruce Up Your Website 
for the Holidays

12. Check Your Speed

Speed — or lack thereof — is a deciding factor for the majority of users. It's one of the top three reasons why visitors stay on your site. Make sure your load times are quick and easy. There are still far too many sites where you have to wait for pages to load. ROI

Amy Africa is president and chief imagin-8-tor of Eight by Eight, a Williston, Vt.-based internet marketing solutions firm. Reach Amy at amy@eightbyeight.com.