On the Web: 12 Ways to Spruce Up Your Website 
for the Holidays

10. Add Availability 
Messaging

Users like to know when they're going to get your product if they order it, especially at Christmas. It should be listed near the pricing.

11. Add More 'Buy Now,' 'Add to Cart' Buttons

There should be at least one in every view. Yes, that means some of your pages may have six, seven, even 10 buttons.