E-commerce: Web Analytics System Gives a Clear Picture for Figleaves.com

While Ross won’t reveal how much the Coremetrics solution costs, a spokesperson for the Web analytics solution supplier says that basic packages start at $15,000 per year, with additional cost based on page views and package options.

As for Ross’ results, he regards a comprehensive Web analytics package as the cost of doing business. An online merchant without a way to analyze customer behavior is “like a physical retailer that doesn’t count its stock or how much money it makes,” he says. “It touches and influences so many aspects of the business now, whether it’s how we prioritize our technology, how we think about merchandising or how we improve the Web site experience.”