E-commerce: Web Analytics System Gives a Clear Picture for Figleaves.com

Now, when new customers enter the site, the Coremetrics’ code delivers a persistent cookie to the customers’ computers. This allows Coremetrics to track the customers’ behavior every time they come back to the site.

And because the Coremetrics’ reports are Web-based, Ross can create and download reports whenever he needs new information. Or, he can have specific reports e-mailed daily, weekly or monthly. Many of the metrics in his business are volatile, so an important aspect of Coremetrics service is the ability to trend these metrics over a period of time. “Trending metrics is pretty important,” Ross says, “because that removes some of the volatility.”