E-commerce: Web Analytics System Gives a Clear Picture for Figleaves.com

Setting up the Coremetrics package took several months. The first step, Ross explains, consisted of strategic thinking about how to categorize products and pages within the site’s structure. And because the analytics package is an active server pages (ASP) service, there’s no software to install. The ASP model required that each page on the Figleaves site be tagged with Coremetrics’ code. Because Figleaves’ site is so complex, the implemention took quite a while, Ross says.